Athlete Studio

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Athlete Brand Licensing vs. Endorsements: Understanding Ownership, Control, and Revenue

January 29, 2024 by Nicholas Lemieux

The differences between athlete's owning their intellectual property (IP) and entering into endorsements where the sponsor owns the IP.

Launching a Site & Loyalty Program with Terry McLaurin

July 31, 2023 by Athlete Studio

Star wide receiver Terry McLaurin has a passionate fanbase in Washington. Athlete Studio created an innovative and meaningful way to engage ...

Creating a Brand & eCommerce Superstore with Justin Jefferson

July 31, 2023 by Athlete Studio

After establishing himself as the best wide receiver in football, Justin Jefferson partnered with Athlete Studio to create his 
own personal...

Athlete Studio Athletes Nominated for ESPY Awards

June 23, 2023 by Athlete Studio

Among the athletes there are three currently partnered with Athlete Studio. The Eagles’ Jalen Hurts and Vikings’ Justin Jefferson are up for...

Unleashing Deandre Ayton's Vision: Building a Powerful Brand Journey with Athlete Studio

June 08, 2023 by Athlete Studio

At Athlete Studio, we are proud to share our collaboration with NBA player Deandre Ayton! We have begun a transformative journey to build hi...

Athlete Studio’s CEO and Founder Speaks About The Company on an Episode of the Bell2Bell Podcast

April 28, 2023 by Athlete Studio

Athlete Studio’s founder and CEO, Nicholas Lemieux, recently went on an episode of the Bell2Bell podcast to dive into what the company is al...

Athlete Studio Partners with SportsCast to Launch a Digital Collectible and Exclusive Content Series

April 28, 2023 by Athlete Studio

Athlete Studio is excited to announce a partnership with SportsCast, a provider of unique sports media collectibles, to launch an exciting n...

What Is an NFT? NFTs Explained and How They Can Be Used

April 03, 2023 by Athlete Studio

NFTs, or non-fungible tokens, have taken the world by storm in recent years, making headlines for their prices and unique digital propertie...

How NFTs & Digital Collectibles Are Used in Sports

April 03, 2023 by Athlete Studio

NFTs, or non-fungible tokens, have become a hot topic in the world of sports, with the potential to revolutionize the industry as we know it...

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