After Terry McLaurin's impressive rookie season, both he and his representation knew that he should look into ways to make himself more accessible to his growing fanbase. That's when he was connected with Athlete Studio, the premier, all-in-one personal branding platform for professional athletes.
Athlete Studio worked closely with Terry on a new custom logo and created multiple collections for him to have on his official storefront. The site, https://mclaurin17.com/ now serves as the central hub for Terry's biggest fans. After the launch of his site, Terry McLaurin and his team wanted a new & innovative way to engage with his fans. Athlete Studio created “Athlete Pass”, a loyalty program where fans could enter monthly giveaways for prizes on his site.
Read more about the results of Terry's "Athlete Pass" by clicking the. button below to download the case study!